LifeWay Research: Americans Open to Outreach From Churches

"Despite worries among evangelicals that Americans are set against attending church, most people would attend if invited in the right manner. A recent study by the North American Mission Board (NAMB) and LifeWay Research found that 67 percent of Americans say a personal invitation from a family member would be effective in getting them to visit a church. A personal invitation from a friend or neighbor would effectively reach 63 percent. Nearly two-thirds (63 percent) are willing to receive information about a local congregation or faith community from a family member, and 56 percent are willing to receive such information from a friend or neighbor."